A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. Each mobile platform has support for push notifications — iOS, Android, Fire OS, Windows and BlackBerry all have their own services.

Push notifications provide convenience and value to app users. For example, users can receive:

  • Sports scores and news right on their lock screen
  • Utility messages like traffic, weather and ski snow reports
  • Flight check in, change, and connection information

For app publishers, push notifications are a way to speak directly to a user. They don’t get caught in spam filters, or forgotten in an inbox — click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not. They can also be used to drive actions, such as:

  • Promoting products or offers to increase sales
  • Improving customer experience
  • Converting unknown app users to known customers
  • Sending transactional receipts right away
  • Driving users to other marketing channels, such as social networks

Mainly, users see a notification as a banner or pop-up alert as they are using their phone. This alert is shown no matter what the user is doing.

Most mobile operating systems also show push notifications together in a single view. On iOS, Apple has a Notification Center. The Notification Center is organized in chronological order, and users get to the Notification Center by swiping down from the top of the screen. Android devices show unread messages on the lock screen.

iOS lets users customize push notifications at an individual app level. Users can turn sounds on or off, and pick the style that iOS uses to show a notification. Users can also control the red “badge” showing the number of unread notifications on an app’s homescreen icon. Android uses a standard banner approach that users cannot change at an OS level.

All mobile operating systems ask users for their permission to share location information. iOS presents an opt-in alert to users. Android offers location opt-in as part of the app’s permissions setup during installation.

Publishers can deliver more relevant messages by using location data combined with behavioral data. Examples include:

  • A home improvement app sends offers for cooling units during a regional hot spell.
  • A specialty boutique invites users within 50 miles of an invite-only VIP trunk sale.
  • A national sporting goods chain invites local shoppers in for local pro athlete autographs.Converting unknown app users to known customers
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  • Go add new application Here
  • Select quick desktop setup
  • Select and configure your template then save
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  • To send for browsers, complete the Desktop Push Message panel
  • Provide a notification title, notification link and logo
  • Select your timing, segment, browsers e.t.c
  • Click on save and exit


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