Push notifications provide convenience and value to app users. For example, users can receive:
- Sports scores and news right on their lock screen
- Utility messages like traffic, weather and ski snow reports
- Flight check in, change, and connection information
For app publishers, push notifications are a way to speak directly to a user. They don’t get caught in spam filters, or forgotten in an inbox Ã¢â‚¬â€ click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not. They can also be used to drive actions, such as:
- Promoting products or offers to increase sales
- Improving customer experience
- Converting unknown app users to known customers
- Sending transactional receipts right away
- Driving users to other marketing channels, such as social networks
Mainly, users see a notification as a banner or pop-up alert as they are using their phone. This alert is shown no matter what the user is doing.
Most mobile operating systems also show push notifications together in a single view. On iOS, Apple has a Notification Center. The Notification Center is organized in chronological order, and users get to the Notification Center by swiping down from the top of the screen. Android devices show unread messages on the lock screen.
iOS lets users customize push notifications at an individual app level. Users can turn sounds on or off, and pick the style that iOS uses to show a notification. Users can also control the red “badge” showing the number of unread notifications on an app’s homescreen icon. Android uses a standard banner approach that users cannot change at an OS level.
All mobile operating systems ask users for their permission to share location information. iOS presents an opt-in alert to users. Android offers location opt-in as part of the app’s permissions setup during installation.
Publishers can deliver more relevant messages by using location data combined with behavioral data. Examples include:
- A home improvement app sends offers for cooling units during a regional hot spell.
- A specialty boutique invites users within 50 miles of an invite-only VIP trunk sale.
- A national sporting goods chain invites local shoppers in for local pro athlete autographs.Converting unknown app users to known customers
- If you don’t have an account,register Here
- Once you confirm your email, login to dashboard
- Go add sending Dashboard, click on add new message Here
- To send for browsers, complete the Desktop Push Message panel
- Provide a notification title, notification link and logo
- Select your timing, segment, browsers e.t.c
- Click on save and exit
- Credit Cards
No. we don’t share our customer’s information