Push Notification for strategic App Marketing
Do what you are good at, but donâ€™t forget to tell it to your customers. Â it should be noted that sending mass mails or messages can annoy your customer and could even result into un-installation of your app.
Therefore, what should be done by the marketers to break out the noise of the things they are doing to their customers? How an app marketing strategy can increase their customer engagement without being brash and in a more sophisticated manner.
The answer is Push Notification. By integrating push notification into your customer app marketing strategy, you can be assured of delivering distinct and specific value to your end users. Push notification can help the marketers to create a personalized and deep relationship with the customers that will delight them.
What is Push Notification?
In simple words, push notification is a message that pops up on the home screen of your smartphones. Push notification is a delivery of information from a software app to a computing device without clientâ€™s request.It is a boon for app publishers as they can send notifications anytime and the users need not be logged in or using their device in order to receive the notification. Push notifications are like text messages, but they can be received only when the user has downloaded the app and has agreed for the app to allow them sending a notification.
Another advantage of push notifications is that the mobile does not require any specific applications in order to receive a message. Different OS platforms i.e. Windows, Android, iOS, and Blackberry have their own specific services in order to provide push notification to their users.
The importance of Push Notifications:
Because of their direct and intimidating approach, push notifications are used in increasing brand engagements and promoting offers in order to increase sales.
You canÂ segment your usersÂ according to their in-app behaviors or obtain information about them from your CRM. As the stats show, click rate increases by 8.6% for behavioral based segmentation and 13% for profile based segmentation. Moreover, when you segment your customers by behavior and profile, the click rate increases to a whopping 31%.
Make Sense with Your KPI:
In depth analysis of KPI will help you to understand the true impact of push notification and what it does in enhancing your app engagement. Because the initial success of a particular message cannot make sure the long term benefits and fore sighted goals of a campaign.
Timing does matter:
Stats show that Thursday is the best day for push notifications as it has the highest percentage of click rates. Moreover, notifications send between 10 a.m. to 1 p.m. has the highest average click rates which are up to 15%.
In addition to this, also keep an account of your audienceâ€™s mood and their adaptation time. As mobile is continuously changing the magnitude of the technology world, timing is the key to keep up with your customers.
Make Content Your King: